venerdì 4 novembre 2011

When a travel tv channel goes online: a map

E' stato pubblicato online l'articolo "When a travel tv channel goes online: a map"(G. Lizzi, F. Borrione, L. Cantoni), che ha partecipato alla Conferenza "Mapping the Magazine 3", tenutasi presso la Cardiff University (Cardiff School of Media, Jouralism and Media) il 7/8 luglio 2011.
Qui di seguito, l'abstract.

In this paper, digital hybridization of television travel channels is studied, presenting how they are using their on-line presence to extend their reach and widen their business. Thanks to a grid, designed to cluster all the types of content and functionalities offered on-line by 30 travel channels and programs, a picture of their actual use of the Internet has been taken and discussed. When entering the on-line world, travel channels get many elements that are not affordable through broadcasting, while at the same time losing other elements. But this process is not just a matter of adding or removing features, rather, it requires a deep re-consideration of travel representation itself, offering venues for new business models and for a new agreement between the channels themselves and their audiences. This paper focuses on the difference between travel representation through the television and the web. According to Grierson (1971), documentary is the creative treatment of actuality, and gives meaning to time and space fragmentation. The camera works as a filter on reality and filmmakers use their cine-eye (Vertov, 1924) to catch the unaware. Representation of reality is the result of the filmmaker’s ability to discover the truth and propose it to the audience. Travel channels and travel websites have different users and use different languages. While TV focuses on audio-visual suggestions to draw the audience’s attention, the web is an interactive space that allows to get, share, and produce text, photos or videos. In the websites analysed, users can create, co-create and re-create impressions, discover places, search on interactive maps, build their own travel plans. This paper also focuses on how travel channels on the web are using web 2.0 functionalities in order to give a more complex representation of the world and also a deeper awareness about intercultural dialogue.

Per leggere l'articolo: When a travel tv channel goes online.
Per la pagina ufficiale della Conferenza: Mapping the magazine 3.